Author: Carol Wirth


Carol Wirth is the Co-Founder of Glimsity. Carol is a story producer and interviewer. Her primary goal when out shooting video is to make everyone feel comfortable in front of the lens.

“After more than 15 years in public relations with roots in journalism, I reached a point where I needed to find what I was passionate about in my profession or find a new one. I thought I would come out of the process changing careers. Instead, I found what I truly love about the one I’ve already got: Telling people’s stories. Everyone’s got a story – it’s what makes people (and people make up businesses) who they are, it’s their personality, their difference. I enjoy finding the story, pulling it out, making it relevant and communicating it to the public. In my adapted career, I simply found another way to communicate the stories – through documentary video.”

You can contact Carol at

As the urban legend goes, someone moved from a smaller older updated house to a larger newly built house where they doubled their square footage and cut their energy bills in half. I am guilty of passing it on in a conversation or two.

Fast forward to the other day, I am a bystander in a conversation about energy bills for the month of July (I know when to keep my mouth shut).

Participant 1: Just out of curiosity, how much was your energy bill last month?

Participant 2: I don’t know, it wasn’t much. It’s just me, and I was barely home. However, I ran into a friend at the store whose son and his family stayed with them for a while. A total of 6 people and her utility bill was somewhere around $900!

Participant 1: We had the same situation, family stayed with us during the month of July. A total 7 people in more square footage, and our bill was $450.

Listener (me): Okay, hold the phone. How exactly can this be?

Participant 1: It’s the higher SEER units that we installed.

Me: I know I act like I know what this means, but what is it?

Participant 1: Seasonal Efficiency something or other…ask Ray.

Enter Ray. Ray Smith does HVAC installation and repair. We shot a video of his business, CRS Heating and Air. In the video, he talks about the higher SEER air condition units.

According to Ray, federal guidelines tell us that all AC units these days have a SEER (Seasonal Energy Efficiency Ratio) rating. Homes generally have 13 SEER or less AC units; current building codes mandate the installation of at least 13 SEER units and many people are working with older units.
High Efficiency

Nowadays, you can install up to 25 SEER units and some units come equipped with solar panels to help cut down on electricity use. Higher the SEER number means more energy savings and higher the price of the unit.
AC Unit

Obviously, there are other factors involved, such as new or updated home, set temperature of thermostat, exposure to sun, climate conditions.

“The savings reported from customers in Savannah, Georgia, where it is warm nine months out of the year, are hard to ignore,” said Ray. “Basically, you pay more on the front end for the cost of these units, but you make it up down the road in energy savings fairly quickly.”

And since most people have AC units for over ten years, and electricity rates only increase over time, it appears to be a win-win.

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At Glimsity, in our regular work day we talk to a lot of people, collect useful nuggets of information, gather insight and identify trends locally. Lil is an acronym for Local inside look (Lil). At Lil G Blog, we want to share the good stuff with you. It’s everything that doesn’t fit into our short videos.